Legal

Privacy Policy

Last updated: 29 April 2026

Incify operates the Incify Kai application, which integrates with WhatsApp Business through Meta’s Cloud API. This policy explains what we collect, why, and the rights you have.

Who we are

Incify is an industrial marketing agency based in Asia. The operator of record for any privacy enquiry is our contact form. You can also write to us via incify.com.

What we collect through Incify Kai

When you message a WhatsApp number we operate (for customer enquiries, account support, or via our assistant Kai), Meta’s WhatsApp Cloud API forwards the following to us:

  • Your WhatsApp phone number (E.164 format)
  • The display name on your WhatsApp profile, if shared
  • The content of messages you send us (text, media, attachments)
  • Message timestamps and delivery and read receipts on outbound messages
  • Reply context (which message you replied to) and reactions

We do not request, collect, or store passwords, government IDs, payment details, or biometric data.

Why we collect it

  • To respond to your enquiry and continue the conversation you started
  • To maintain a record of our communication as part of our customer relationship management
  • To improve our service by analysing aggregate, non-identifying patterns

How we store it

Conversations are stored in our own databases on infrastructure we control. Access is limited to authorised Incify staff. We do not sell or rent your data.

We may share it with the following service providers strictly for the purposes described above:

  • Meta Platforms, Inc.: operates the WhatsApp Cloud API that delivers your messages to us
  • Anthropic, OpenAI, and Google: process message content for AI-assisted reply drafting. No data is used to train their models when accessed via their business APIs

How long we keep it

We retain conversation records for as long as the relationship is active, plus up to 24 months after the last message, after which records are anonymised or deleted. You can request earlier deletion at any time. See Your rights.

Your rights

Wherever you are, you can:

  • Request a copy of the data we hold about you
  • Ask us to correct inaccurate data
  • Ask us to delete your data (the right to erasure)
  • Withdraw consent for further messaging, which stops outbound messages within one business day

To exercise any of these, email our contact form with the subject line “Privacy Request” and the WhatsApp number associated with your account. We respond within five business days.

Children

Our services are not intended for children under 16. We do not knowingly collect data from children. If you believe a child has contacted us, email our contact form and we will delete the records.

Changes to this policy

We will update this page when our practices change and post the new last-updated date at the top. Material changes will be communicated via the WhatsApp number you contacted us from.

Contact

For any privacy question or complaint, email our contact form. We respond within five business days.