Google Ads agency · Singapore
Paid ads that bring enquiries, not just clicks.
LinkedIn, Meta and Google ads that reach the people who sign off the purchase, with a cost per enquiry you agree up front.
Why paid ads usually disappoint B2B firms.
You've spent on ads before and got clicks and tyre-kickers, but no real enquiries.
Your buyers are a small, specific group, and broad campaigns waste most of the budget on the wrong people.
The agency reported impressions and clicks, never enquiries or pipeline.
Your sales cycle is long, so nobody could tell if the ads were actually working.
You're not sure whether you need LinkedIn, Google, Meta, or all three.
The leads that did come in weren't a fit, and sales stopped trusting them.
What paid advertising means for a considered B2B sale.
Paid advertising buys attention where your buyers already are: Google search for people actively looking, LinkedIn and Meta for the right job titles before they look.
For B2B it isn't a numbers game. Your buyer might be a few hundred people across the region, so tight targeting and an offer worth their time beat a bigger budget.
We agree a target cost per enquiry before launch, send the ads to a page built for one offer, and trace every enquiry to its campaign. If a channel doesn't pay back, we move the money.
What changes when your buyers are businesses.
A small audience
Your buyers may be a few thousand people in a region. Targeting by job, industry and company keeps the budget off everyone else.
Long sales cycles
A lead today may buy in six months, so we track ads to qualified enquiries and pipeline in the CRM, not to clicks or form fills alone.
Junk filtered out
Negative keywords, qualifying questions and lead checks keep students, job seekers and suppliers out of your sales team's inbox.
Offers for people still researching
Guides, calculators and audits give an engineer a reason to reply long before they're ready to ask for a quote.
What's included.
Channel strategy
Which of LinkedIn, Meta, and Google search actually fits your buyer, and which to skip.
Audience targeting
Reaching the specific job titles, companies, and intent signals that match your buyer, not a broad net.
Offers and landing pages
The hook and the page that turn a paid click into a tracked enquiry, built for one job.
Campaign management
Day-to-day running, testing, and tuning, with budget moved to what's working.
Cost-per-enquiry cap
A target cost per enquiry agreed up front, so spend stays accountable.
Reporting tied to pipeline
Every enquiry traced to the campaign that earned it, not a dashboard of clicks.
How we run paid.
This is part of the Run step, once the tracking and pages are in place. Accountable from the first dollar.
Plan and target
We pick the channels, define the audience, and set the cost-per-enquiry target with you.
Build the offer
We create the ad and the landing page around one clear offer, with tracking wired in.
Launch small, then scale
We start with a controlled budget, learn what converts, then put money behind what works.
Report and tune
Monthly, you see enquiries and cost per enquiry by channel. We cut what isn't paying back.
Is paid advertising right for you?
- You have a clear product or service and a buyer you can describe.
- You want enquiries you can measure, with a cost you agree up front.
- You've been burned by an agency that reported clicks instead of leads.
- You can handle a steady flow of enquiries once they start coming in.
- You want thousands of cheap clicks regardless of quality.
- You can't follow up on enquiries within a day or two.
- You expect paid to work with no offer, no landing page, and no tracking.
LinkedIn lead ads in English and Bahasa Indonesia for a global industrial minerals supplier: over 100 leads in three months, cost per lead down 38% by June.
Read the full case
Questions we get
Talk to us about paid advertising.
Send a short note about what you're working on. We reply with how we'd approach it, or tell you if we're not the right fit.