HubSpot & CRM setup · Singapore
Every lead in one place, routed to the right person.
CRM setup and the integrations that connect your website, ads, and sales tools, including SAP C4C, so a lead never falls through the cracks.
Where your leads quietly disappear.
Leads come in by email, web form, and phone, and live in five different places.
Sales doesn't follow up because nobody's sure whose job it is.
You can't tell which marketing actually produced a deal, so budgets are guesswork.
Your CRM is a mess, half-filled-in, or you don't really have one.
Your storefront or systems run on SAP, and nothing talks to your marketing.
A lead enquires, and two weeks later someone finds it sitting in an inbox.
What CRM and integrations actually mean.
A CRM holds every lead and customer in one place: what they asked for, who's following up, where the deal stands. Integration connects your website forms, ads, email and SAP to it, so nothing is copied by hand.
This is plumbing, but it decides whether a lead gets followed up or lost, and whether you can prove what your marketing produced. Without it, follow-up depends on memory and every report is a guess.
Most agencies can't connect to SAP Cloud for Customer (C4C), the sales system many industrial firms use. We've fed website leads into it through a client's integration layer, with a queue that holds them if SAP is down.
What changes when your buyers are businesses.
Accounts, not just contacts
Several people from one company are tracked as one account, so sales sees the whole buying group.
Quotes and distributors
Quote requests, distributor leads and regional routing set up so every enquiry reaches the right person.
Long cycles you can see
Stages that match how your deals really move, so a six-month deal doesn't look stuck.
Connected to your ERP or C4C
Where you run SAP or another system, marketing and sales data are joined, not copied by hand.
What's included.
CRM setup
Pipeline stages, lead fields, and deal tracking built for how B2B sales actually works.
Lead capture and routing
Every form, ad, and enquiry flowing into the CRM, assigned to the right person automatically.
SAP and system integration
Connecting SAP C4C and other systems so leads and data move without manual copying.
Lead scoring
Flagging the warm, well-fit leads so sales spends time on the right ones.
Deduplication and clean-up
Sorting out the existing mess so the CRM is something the team will actually use.
Handover and training
Your team trained to run it, with the logins and ownership in your hands.
How we build it.
Part of the Build step. We map the flow before we connect anything.
Map the flow
We trace every way a lead arrives today and where each one ends up.
Set up the CRM
We build the pipeline, fields, and routing rules around your sales process.
Connect the systems
We wire your forms, ads, email, and SAP so everything lands in one place.
Clean up and hand over
We sort the existing data, train your team, and hand you the keys.
Is this right for you?
- Your leads live in scattered inboxes and spreadsheets.
- You can't prove which marketing produced which deal.
- You run SAP or other systems that don't talk to your marketing.
- You want sales to follow up reliably, not from memory.
- You have a clean, well-run CRM that already does everything you need.
- You're a one-person operation with a handful of leads a month.
- You don't want to change how leads are handled internally at all.
We counted 553 leads from four channels across six markets in the client's SAP C4C, so the budget review ran on numbers sales already trusted.
Read the full caseQuestions we get
Talk to us about CRM & integrations.
Send a short note about what you're working on. We reply with how we'd approach it, or tell you if we're not the right fit.