Marketing analytics & tracking
Finally know which marketing actually works.
Tracking and reporting so every enquiry traces back to the campaign that earned it, turning marketing from a cost into a number you can defend.
Why you can't prove marketing's worth.
You spend on marketing but can't say what any of it actually produced.
Your analytics are either not set up or full of numbers nobody trusts.
The board asks what the budget bought, and you don't have a clean answer.
You see traffic and clicks, but no line from there to real enquiries.
Different tools report different numbers and none of them agree.
You're making budget decisions on gut feel because the data isn't there.
What analytics and tracking actually mean.
Tracking is setting up your website to record what matters: enquiries, form-fills and the path a buyer took, not just visits. Analytics turns that into a picture of what's working. Reporting puts it in plain numbers.
Most B2B firms have analytics installed but not set up properly. They see traffic but not enquiries, and can't tell which campaign or article produced a deal. So marketing stays a black box.
We wire it so the line is clear: this campaign, this page, this enquiry. It's set up once, in the Build step, because you can't manage paid ads, content or email honestly if you can't measure them.
What's included.
Tracking setup
GA4, tag manager, and event tracking wired to capture enquiries, not just page views.
Conversion and goal tracking
Every form, call, and enquiry recorded as the outcome that actually matters.
Source attribution
The line from first click to enquiry, so you know which channel earned it.
Dashboards
A clear view you actually understand, updated regularly, not a wall of numbers.
Monthly reporting
Marketing tied to real enquiries and cost per enquiry, not vanity metrics.
Clean, trusted data
One set of numbers everyone agrees on, so decisions stop being guesswork.
How we set it up.
Part of the Build step, wired before any spending starts. Reporting then runs monthly in Run.
Audit what's there
We check your current tracking and find what's missing or broken.
Wire the tracking
We set up analytics, tags, and event tracking to capture real enquiries.
Build the dashboard
We create a clear view of what's working, in numbers you understand.
Report and review
Each month you see enquiries and cost per enquiry by channel, reviewed with you.
Is this right for you?
- You can't currently prove what your marketing produces.
- You're about to spend on ads or content and want to measure it properly.
- The board keeps asking what the budget bought.
- Your current analytics are a mess you don't trust.
- You already have clean, trusted tracking and reporting you act on.
- You don't want to make decisions based on data.
- You're not spending on marketing at all yet.
Questions we get
Talk to us about analytics & tracking.
Send a short note about what you're working on. We reply with how we'd approach it, or tell you if we're not the right fit.