01
We scope from the work, not from a deck.
Every engagement starts with your real numbers and materials: your website, your enquiries, your past campaigns. The proposal comes out of that, not before it.
ABOUT · MARKETING FOR SOUTHEAST ASIA
Marketing that brings enquiries, across Southeast Asia.Built by operators, not account managers.
A founder-led team running marketing for companies across Southeast Asia. The people who scope your work are the people who do it.
Singapore-registered · APAC coverageFounder-led since 2022Senior operators only
THE FOUNDER
I’m Saif Abbas. You’ll work with me, not an account manager.
I started Incify in 2022 because good B2B companies in Southeast Asia are often nearly invisible online. Their buyers research on Google and LinkedIn long before they talk to anyone, and they end up with whoever shows up first.
Before that I spent ten years inside agencies. At iProspect in Kuala Lumpur, part of dentsu, I moved from sales into search and was leading SEO teams across APAC within a year.
At 2X, a B2B marketing-as-a-service firm, I built the SEO practice from one person to a team of fifteen and wrote the playbooks it ran on.
Those years taught me what B2B buyers are tired of: agencies that sell activity instead of outcomes. Incify is built the other way: the people who scope the work do it, with a clear read on what’s bringing enquiries from the first month.
I started out as a designer, and it still shows. My first working years went into brand identities, websites, interiors and 3D visualisation, so the work we ship has to look right as well as read right.
I read every enquiry and reply to it myself, then lead the team on your account once the work starts.
THE TEAM
Small by choice, with experts across Southeast Asia.
Incify is a focused agency, and we keep it that way so every account gets senior attention. Around the core team sits an extended team across the region and a network of specialists we bring in for each programme.
- 01Core team
Plans every programme, runs the work day to day and reports on it. The people you meet on the first call are the people doing the work.
- 02Extended team across Southeast Asia
People across the region who know the local buyers and languages, so campaigns, content and pages read as local in each market.
- 03Network of specialists
Senior specialists we bring in when a programme needs them: design and video, development, paid media, CRM and marketing automation, and technical writing.
Who we work with
A short list of B2B clients
We keep the list short on purpose and take on a few new clients at a time. Many have been with us for years.
Agencies we support
We also support a few marketing agencies with B2B, search and Southeast Asia work for their own clients.
THE ROAD HERE
Fourteen years, from design to B2B pipeline.
10 years
in agency search and marketing before Incify
1 → 15
people in the 2X SEO practice, built from one
Fortune 500
and regional B2B brands worked with
- 012012 to 2015Design and branding firmDesigner, then brand strategist
Brand identities, websites, interiors and advertising campaigns, plus 3D visualisation for shops, exhibition booths and malls.
- 022016 to 2018iProspect, part of dentsu, Kuala LumpurBusiness development, then SEO specialist, then SEO manager
Started on the team that pitched and won new business, then moved into search. Within a year, leading SEO teams across iProspect Malaysia and Columbus, a Merkle company in Australia, for brands across APAC.
- 032018 to 20242X, MalaysiaSEO lead, then senior SEO consultant and master trainer
Built the SEO practice of a B2B marketing-as-a-service firm from one person to fifteen in close to five years, for regional and Fortune 500 B2B brands, then set its quality standards and trained new hires.
- 042024 to nowIncify, SingaporeFounder and managing director
Websites, SEO, ads and follow-up for companies selling across Southeast Asia, with industrial and RFQ-led companies where we go deepest.
THE THESIS
Most B2B marketing in Southeast Asia still runs the old way. One campaign after another, no real read on what works, and nothing that builds.
The agencies that built that habit can’t break it. They make money by staffing junior teams, billing hours, and skipping the unglamorous work that actually drives results.
We’re built for the person inside the company who’s already tired of that pattern.
We replace it with a system that has to earn its keep: the marketing that brings enquiries, the content that builds trust, and a simple way to see what’s working. If it isn’t, we tell you.
Senior operators only. No junior hand-offs, no proposal theatre, and we don’t sign you up before we both know it fits.
WHERE WE WORK
Five sectors. Six markets. One way of working.
B2B marketing isn't really different sector to sector. The buyers, the long sales cycles, the depth of detail. The shape repeats, so we built one way of working around it. Industrial and RFQ-led companies are where we go deepest.
Sectors served
- 01Tech & SaaS
- 02Education & edtech
- 03Professional & business services
- 04Industrial, manufacturing & distribution
- 05Infrastructure & construction
Active markets
SingaporeMalaysiaIndonesiaVietnamThailandPhilippines
Where we don’t fit
Consumer brands, software-only startups, very small programmes, or anyone who needs a big generalist agency. We point those to a better fit, gladly.
HOW WE WORK
How we decide who we take on, and what we ship.
02
The team that pitches is the team that ships.
No hand-off from a salesperson to a delivery team. No senior pitch, junior delivery. The person who answers your enquiry is the person on chat the next morning.
03
Know what's working from day one.
Tracking isn't a later phase. A simple, honest read on what's bringing enquiries is live before anything goes out, so the system can tell us when it's earning its keep.
04
We say no when we're not the right fit.
If your stage or sector doesn't match how we work, we say so and point you to someone who fits. The people who scope the work do the work, so every account has to earn the slot.
RECENT WORK
What the work looks like now.
European cable manufacturer, SEA · 2025 to 2026
553 leads across six markets, proven in the client's own SAP.
553Leads from marketing in five months
J&J Turf & Irrigation · 2026
One event, one experience, and every lead in the CRM.
Event Marketing · Lead Capture · Design
Global industrial minerals supplier · 2026
Same ads, two languages. The Bahasa ones won every month.
LinkedIn Ads · Localisation · Lead Generation
SEND AN ENQUIRY
The fastest way to know if we're a fit.
Send a short note about what you're working on. We reply with how we'd approach it, or tell you if we're not the right fit.