Working tools, not marketing fluff.
Tools for B2B marketing teams in Southeast Asia, made to be useful in your next leadership meeting, not to sell you something.
RFQ-Readiness Scorecard
Score your site across the four stages that turn technical buyers into quote requests: findability, buyer-question coverage, quote path, and follow-up. Returns a prioritized, forwardable breakdown of where your RFQs are leaking.
OpenSpec-Sheet to Product-Page Kit
Turn your product specs into an SEO-ready product page: meta title and description with live character counts, a buyer-question coverage check, brand-voiced copy, and social captions. Runs in your browser, no sign-up to try, no AI cost.
Open5-Minute Marketing Programme Diagnostic
Score your B2B programme across measurement, demand, content and operations. Returns a personalized 1-pager you can paste into a Slack message to leadership.
OpenThe Legacy-Platform Tax
Your enterprise platform runs your calendar. The six operating costs a locked SAP or legacy commerce stack charges an industrial marketing team, the tell for each, and a 90-day plan to stop paying, on the stack you already have.
Get the field reportBusy, Not Working
Why industrial B2B pipelines across SEA stay busy but stall: five failure patterns, where enquiries actually come from, and a one-page scorecard to grade your own programme. A field guide, not a vendor pitch.
Get the reportThe Catalog-to-Meta Template
A spreadsheet that turns your product feed into unique, length-checked title tags and meta descriptions across a whole storefront from one pattern. Working formulas, live character counts, yours to copy.
Get the templateThe AI Marketing Vendor Checklist
Four questions to ask any agency or tool selling you AI, each with the real answer next to the hand-wave. Tells a production pipeline from a single-tool demo, without needing to know the tech.
Get the checklistThe RFQ-Leak Audit
Submit a test enquiry on your own site and walk it through five checks: speed, attribution, alert, nurture, coverage. Each leaking answer is an enquiry your locked platform is swallowing. No IT needed.
Get the auditThe AEO Readiness Checklist
Ten checks for whether ChatGPT and Google's AI Overview can cite your pages, grouped into does it answer, is it structured, is it trusted. Run them against your top pages and score the result.
Get the checklistCold Outbound Playbook for Industrial B2B
The end-to-end outbound system for a rare, considered industrial buyer: targeting, messaging, sequencing, and the qualification that keeps sales trusting the leads.
Building Marketing Inside a 40-Year Manufacturer
How to stand up a modern marketing function inside an established industrial firm, where the product is respected, the brand is old, and marketing has never had a seat.
Rather talk it through?
Send a short note about what you're working on. We reply with how we'd approach it, or tell you if we're not the right fit.