PSG is gone: what the EDGE Grant pays for in marketing

The EDGE Grant replaced PSG, EDG and MRA on 30 September 2026, and it still funds marketing. Overseas campaigns and trade fairs get up to 70% for SMEs, while a digital marketing tool tops out at S$5,000 of support.

If you're a head of marketing at a Singapore company, there's a fair chance next year's plan still has a line for a scheme that no longer takes applications. Most of the advice online hasn't caught up either. So we read Enterprise Singapore's activity pages one by one, and this is what they say for marketing budgets.

All three stopped on 29 September 2026. Enterprise Singapore now takes business grant applications under one scheme, EDGE, which covers 8 business areas and over 150 activities. Applications sent in before 30 September are still being assessed, so a project already in the queue isn't lost.

The bigger change is the ceiling. A company can receive up to S$100,000 a year across everything it applies for, and that total refreshes on 1 April. Under MRA the cap was per market. Under EDGE, a trade fair, a branding project and a CRM all draw on the same S$100,000, so your marketing team may now be competing with operations for one pot.

People are still looking for the old names. In our keyword pull, "psg grant" gets about five times the monthly searches of "edge grant", which tells you how many teams are still planning around the old scheme.

Support depends on the activity, and the split matters more than the headline. Internationalisation activities pay up to 70% for SMEs and 50% for non-SMEs. Most other activities pay up to 50% and 30%. Your SME status sets the rate, so check it on BizSG before you budget.

Run the sums and the difference is stark. A digital marketing tool has its cost capped at S$10,000, so the most an SME can get is S$5,000, and only for 12 months of software. As an illustration, a S$60,000 overseas campaign at 70% would be S$42,000 of support. Both count against the same S$100,000.

So here's our view. Use EDGE to fund the market you're entering, and don't spend your effort discounting a software subscription you'd have bought anyway.

For overseas work, partly yes. Overseas Marketing and Public Relations supports professional service costs for outreach that builds awareness in an overseas market, including publicity across social and online media. You'll need a vendor proposal, a quotation and track records showing relevant credentials in the target market.

For local marketing, we found nothing that fits. The overseas activities exclude work aimed at domestic business, and the Digital Marketing line covers software, not service fees. A monthly SEO retainer for the Singapore market doesn't appear in the activities we read. With over 150 on the list, run your case through BizSG before you rule it out.

Translation won't pass either. The deliverables ask for content adapted to local preferences, culture and business practice, and the page says outright that translations or copies of existing content don't count. If you've been wondering how far to adapt for each country, our guide to regional marketing strategy covers that.

Timing is the expensive one. If you've started work or paid a deposit before you submit, the application counts as retrospective and won't be supported. Booth deposits for overseas fairs are the exception, and those fair applications can't go in more than 6 months before the show opens.

Three more catch people out.

You'll also need at least 30% Singaporean or PR ownership, and that has to still be true at claim stage. Digital solutions add one more condition: the business can't be home-based.

This is our reading of Enterprise Singapore's pages on 6 November 2026, not grant advice, and activity details do change. Check the page for your activity before you commit money.

Then sit down with finance, because two dates shape the budget. The S$100,000 limit refreshes on 1 April, so plan in April to March terms and not calendar years. A fair in March 2027 and a campaign in May 2027 may fall in different grant years, so ask Enterprise Singapore which year each one counts against before you build around it.

The second date is the decision. The Overseas Marketing and Public Relations page quotes an application outcome in 6 weeks. Work can't start before you apply, so a campaign that has to run in April needs its proposal, quotation and application ready well before then.

Cash matters too. EDGE reimburses you after the work is finished and paid. On our S$60,000 illustration, your company carries the full amount first, and the support comes back later. If that's a stretch, it's better to find out in January than after you've signed.

The grant covers part of the cost of showing up. Whether anyone buys still comes down to the plan behind it.